New Tech Project Managers’ Media Relations Improve through Transparency
Milla Åman Kyyrö, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Tomas Träskman Examiner: Dr Nathalie Hyde-Clarke New technologies are invented, designed and experimented by start-ups and RDI (research, development and innovation) projects. Once the products are ready to be tested, the projects’ managers need to disseminate information to reach the public. Introducing new technologies to the public requires media presence; hence the industry must evolve…
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