The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion, by Anne Liikanen
Expectations for the man and the role of the man have undergone a drastic change in recent decades. Simultaneously the role and influence of the consumer has become increasingly influential as the Internet enabling two-way communication. As well-being has increased, ethical values have been emphasized in terms of consumers behavior adding new kinds of pressure on companies to respond to consumers’ changing behavior. All of these changes together resulted in…
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