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The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion, by Anne Liikanen

15.06.2021 Alumni, Entrepreneurship

Expectations for the man and the role of the man have undergone a drastic change in recent decades. Simultaneously the role and influence of the consumer has become increasingly influential as the Internet enabling two-way communication. As well-being has increased, ethical values have been emphasized in terms of consumers behavior adding new kinds of pressure on companies to respond to consumers’ changing behavior. All of these changes together resulted in…

The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion, by Anne Liikanen

Instagram Brand Awareness among fitness minded female millennials. Do values behind the company increase follower base more efficiently than mere advertising? by Polina Kantola

15.12.2020 Education, Entrepreneurship

The subject of my research was consumer brand awareness on Instagram – fitness industry and millennials. I chose this subject as I am a runner myself and I have seen many fitness companies trying to catch the attention of followers. I started to wonder how they make them aware of what their brand stands for, and how they differentiate themselves on the market. I was also interested how it affects…

Instagram Brand Awareness among fitness minded female millennials. Do values behind the company increase follower base more efficiently than mere advertising? by Polina Kantola
Fitness

#instajournalism: The Boundaries of Journalism in the Age of Social Media Influencing

01.10.2019 Education, Research

Tiia Valkonen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke and Dr. Tiina Räisä      Examiner: Nanna Engebretsen Social media has fundamentally transformed the role of journalism in society. Whereas previously journalistic organizations controlled the flow of information to the masses, nowadays virtually everyone with a social media account can produce content on socially, culturally, or politically important topics. Furthermore, a new…

#instajournalism: The Boundaries of Journalism in the Age of Social Media Influencing

AES: Fall open meeting 13.12.2017

31.10.2017 Alumni, Entrepreneurship, Events, Projects, Student Life

Future change maker; the adventure of your life awaits you!  Would like to be jumping of joy as in the picture above with people from all over Finland – all part of the entrepreneurial ecosystem? Would you like to be part of something unique and create movement? Would you like to create opportunities for others and by that receive contacts and friends for life? Do you for example see yourself standing like…

AES: Fall open meeting 13.12.2017

AES: Come boost your CV!

10.04.2017 Entrepreneurship, Events

Hello all, Arcada Entrepreneurship Society and Walberg Media are excited and happy to present a personal branding event! The event will include a photoshoot during which you can come take a professional and representative head-to-waist profile picture of yourself with a plain simple background to use in your CV, on LinkedIn or on your other social media profiles! Come update your CV and LinkedIn profile picture and enhance your personal…

AES: Come boost your CV!

Social media’s influence on the mental health of young adults

30.05.2016 Projects, Research

Hello there! One of the first theses commissioned by the Positive Attitude Development (PAD) project is ready! The thesis titled “Social media’s influence on the mental health of young adults – A literature review” by Arcada Social Services student My Widenius was presented on 10.5 and is now available on Theseus.fi. The thesis is in Swedish, but the abstract is available in English and Finnish. The topic is an important…

Social media’s influence on the mental health of young adults

Meet our bloggers

Business / Business / Liiketalous

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  • 09.02.2021
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    Märi-projektet framskrider och når delmål
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The NURED Project

  • 28.02.2020
    Ending the NURED Project: final products, and final thoughts.
  • 30.09.2019
    The NURED Final Seminar – WELCOME!
  • 13.06.2019
    The NURED Roadtrip – Discussions about developing nursing curriculas across the Baltic Region

Kultur och media / Culture and Media / Kulttuuri ja media

  • 30.11.2021
    Boom-boom-boomer – kolla hit, detta är politik!
  • 29.11.2021
    Silmän liikkeiden tutkimisesta – osa 2
  • 05.10.2021
    En Filmproduktion i startgropen: av Robert Nordström

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