Instagram Brand Awareness among fitness minded female millennials. Do values behind the company increase follower base more efficiently than mere advertising? by Polina Kantola
The subject of my research was consumer brand awareness on Instagram – fitness industry and millennials. I chose this subject as I am a runner myself and I have seen many fitness companies trying to catch the attention of followers. I started to wonder how they make them aware of what their brand stands for, and how they differentiate themselves on the market. I was also interested how it affects…
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