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Safety and Security

Increasing interest and engagement in Safety and Security organisations’ YouTube Content

06.05.2019 Education, Research

Ville Multanen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke       Examiner: Dr. Owen Kelly   My master’s thesis identified methods suitable for use by government security and public safety organisations in order to improve YouTube content so as to increase public interest and engagement. This was done through a literature review by exploring insights and best practices used by marketing, advertising…

Increasing interest and engagement in Safety and Security organisations’ YouTube Content

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