Influencing millennials: Key components for an effective influencer marketing campaign
Catharina Cadwallader, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Jan Nåls My MA thesis examines the reasons why millennials (people born between 1981 and 1996) choose to follow influencers, such as video bloggers, and to what extent those influencers impact their followers’ consumption choices. By doing this we can identify key components…
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