Media Management

Creativity: A Multidisciplinary Systematic Literature Review by Özgür Ak

22.12.2020 , ,

Creativity and highly creative, influential people have been the focus of philosophers, thinkers, and scholars for thousands of years. Creativity is the first stage of innovation and the essence of the cultural industries. Through a systematic literature review, this study aimed at bringing together various understandings and conceptualizations of the creativity phenomenon from several disciplines to address two gaps: one in cultural industries studies and one in creativity studies in…

New Tech Project Managers’ Media Relations Improve through Transparency

03.04.2020 ,

Milla Åman Kyyrö, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Tomas Träskman Examiner: Dr Nathalie Hyde-Clarke New technologies are invented, designed and experimented by start-ups and RDI (research, development and innovation) projects. Once the products are ready to be tested, the projects’ managers need to disseminate information to reach the public. Introducing new technologies to the public requires media presence; hence the industry must evolve…

Social media marketing on Instagram – Case study.

07.02.2020 ,

Shiva Heidari, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Dr Mats Nylund Examiner: Dr Nathalie Hyde-Clarke My MA thesis examines the use of social media in marketing, more specifically how Instagram is utilised for social media marketing of photography services. My thesis was based on an intrinsic case study. Due to a confidentiality clause, the company name and recommendations specific to that company are…

Leadership in change – YLE News and Current Affairs renewing project 2018-2019

11.12.2019 ,

Janne Mällinen, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor Dr. Nathalie Hyde-Clarke Examiner: Dr. Mats Nylund My Master’s Thesis investigates the concepts of leadership and to what extent the perceptions about leadership changed during a studio and content renewing project at YLE’s News and Current Affairs in 2018-2019. Leadership style plays a significant role when predicting organization performance or outcomes. It also enhances employees’ well-being. According to previous research, leaders…

Self-publishing in the digital age

11.12.2019 ,

Bryan Dollery, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Dr. Matteo Stocchetti Examiner: Dr. Nathalie Hyde-Clarke Improved accessibility to computers and the internet means lower entry barriers for many sectors. For some writers, this means that the dream of getting their story, comic or poetry out into the world is much closer to becoming a reality – as made by evident the…

Managing a Change Strategy for a Website using Service- and Human-Centered Design

30.08.2019 ,

Jonna Seilonen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Owen Kelly My master thesis is based on website service development. It analyses how a change strategy may be managed for a website based on user preferences and recommendations. The aim of the study is to provide recommendations as to how a change strategy may…

Ideals, working conditions and the future for Swedish-speaking journalists in Finland

19.06.2019 ,

Ann-Sofi Berger, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Tiina Räisä Examiner: Dr. Mats Nylund My MA Thesis investigated the prevalent ideals among journalists within the Swedish-language media in Finland. It also inquired about their working conditions and expectations for the future. I personally find this topic very interesting since I work as a journalist myself, and there is very little discussion…

The Feeling of Immersion in a Location-Based Augmented Reality Setting Case: City Stories Helsinki

31.05.2019 ,

Eeva Jäntti, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Owen Kelly Examiner: Dr. Jan Nåls How often do you hear someone using the word ‘immersion’ or saying that something is ‘immersive’? The term is widely used in everyday language and professional discussion, as well as in the academic literature. However, many times it is not clearly defined. Research of…

Free bodily movement in a creative process: an autoethnographic inquiry

31.05.2019 ,

Katia Shklyar, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Elisabeth Öhman Examiner: Dr. Jan Nåls Most people underestimate the value of bodily movement in their personal creative process. It is not a surprise since the concept of Cartesian split has been dominating in philosophical and scientific thought throughout the centuries: “I think therefore I am”. Body has been objectified and disfavoured…