Media Management

Social media marketing on Instagram – Case study.

07.02.2020 Education, Research

Shiva Heidari, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Dr Mats Nylund Examiner: Dr Nathalie Hyde-Clarke My MA thesis examines the use of social media in marketing, more specifically how Instagram is utilised for social media marketing of photography services. My thesis was based on an intrinsic case study. Due to a confidentiality clause, the company name and recommendations specific to that company are…

Leadership in change – YLE News and Current Affairs renewing project 2018-2019

11.12.2019 Education, Research

Janne Mällinen, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor Dr. Nathalie Hyde-Clarke Examiner: Dr. Mats Nylund My Master’s Thesis investigates the concepts of leadership and to what extent the perceptions about leadership changed during a studio and content renewing project at YLE’s News and Current Affairs in 2018-2019. Leadership style plays a significant role when predicting organization performance or outcomes. It also enhances employees’ well-being. According to previous research, leaders…

Self-publishing in the digital age

11.12.2019 Education, Research

Bryan Dollery, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Dr. Matteo Stocchetti Examiner: Dr. Nathalie Hyde-Clarke Improved accessibility to computers and the internet means lower entry barriers for many sectors. For some writers, this means that the dream of getting their story, comic or poetry out into the world is much closer to becoming a reality – as made by evident the…

Managing a Change Strategy for a Website using Service- and Human-Centered Design

30.08.2019 Education, Research

Jonna Seilonen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Owen Kelly My master thesis is based on website service development. It analyses how a change strategy may be managed for a website based on user preferences and recommendations. The aim of the study is to provide recommendations as to how a change strategy may…

Ideals, working conditions and the future for Swedish-speaking journalists in Finland

19.06.2019 Education, Research

Ann-Sofi Berger, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Tiina Räisä Examiner: Dr. Mats Nylund My MA Thesis investigated the prevalent ideals among journalists within the Swedish-language media in Finland. It also inquired about their working conditions and expectations for the future. I personally find this topic very interesting since I work as a journalist myself, and there is very little discussion…

The Feeling of Immersion in a Location-Based Augmented Reality Setting Case: City Stories Helsinki

31.05.2019 Education, Research

Eeva Jäntti, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Owen Kelly Examiner: Dr. Jan Nåls How often do you hear someone using the word ‘immersion’ or saying that something is ‘immersive’? The term is widely used in everyday language and professional discussion, as well as in the academic literature. However, many times it is not clearly defined. Research of…

Free bodily movement in a creative process: an autoethnographic inquiry

31.05.2019 Education, Research

Katia Shklyar, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Elisabeth Öhman Examiner: Dr. Jan Nåls Most people underestimate the value of bodily movement in their personal creative process. It is not a surprise since the concept of Cartesian split has been dominating in philosophical and scientific thought throughout the centuries: “I think therefore I am”. Body has been objectified and disfavoured…

Open Innovation Management on Crowd-based Platforms: An Analysis of Managerial Approaches to Knowledge Sharing, Crowd Control and Intellectual Property Protection

08.05.2019 Education, Research

Birute Birgelyte, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Tomas Träskman Examiner: Dr. Mats Nylund In a dynamic business environment, all relevant knowledge can rarely be found in-house. As Felin et al. (2017: 123–124) observe, “[…] the locus of knowledge and innovation increasingly is the network rather than the firm.” Consequently, firms need to think how to utilize knowledge that resides…

Increasing interest and engagement in Safety and Security organisations’ YouTube Content

06.05.2019 Education, Research

Ville Multanen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Owen Kelly My master’s thesis identified methods suitable for use by government security and public safety organisations in order to improve YouTube content so as to increase public interest and engagement. This was done through a literature review by exploring insights and best practices used by marketing, advertising…