Marketing

Social media marketing on Instagram – Case study.

07.02.2020 Education, Research

Shiva Heidari, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Dr Mats Nylund Examiner: Dr Nathalie Hyde-Clarke My MA thesis examines the use of social media in marketing, more specifically how Instagram is utilised for social media marketing of photography services. My thesis was based on an intrinsic case study. Due to a confidentiality clause, the company name and recommendations specific to that company are…

Influencing millennials: Key components for an effective influencer marketing campaign

06.05.2019 Education, Research

Catharina Cadwallader, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Jan Nåls My MA thesis examines the reasons why millennials (people born between 1981 and 1996) choose to follow influencers, such as video bloggers, and to what extent those influencers impact their followers’ consumption choices. By doing this we can identify key components…

AES: Fall open meeting 13.12.2017

31.10.2017 Alumni, Entrepreneurship, Events, Projects, Student Life

Future change maker; the adventure of your life awaits you! Would like to be jumping of joy as in the picture above with people from all over Finland – all part of the entrepreneurial ecosystem? Would you like to be part of something unique and create movement? Would you like to create opportunities for others and by that receive contacts and friends for life? Do you for example see yourself standing like…

The world of E-Business

15.12.2015 Education, Projects, Student Life

Can you imagine a world without online shopping? Without nice pictures in the store and an awesome design? Nowadays you can find everything online from clothes to diapers and order it 24/7, which is quite awesome. Even better in this case is that we have a course at Arcada, which teaches you how to build your own webstore! You think now: “My own webstore? Really? I am sure we need…

About CPH Business Academy

10.02.2015 Student Life

CPH Business Academy is the largest Business Academy in Denmark with several locations in and around Copenhagen. The Business Academy have a vibrant international study environment with students from more than 50 different countries. Copenhagen Business Academy was founded in 2009. The political background for forming the academy was a new focus on forming stronger business academies in Denmark. The AP degrees you can do in CPH Business Academy is:…