Social media marketing on Instagram – Case study.
Shiva Heidari, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Dr Mats Nylund Examiner: Dr Nathalie Hyde-Clarke My MA thesis examines the use of social media in marketing, more specifically how Instagram is utilised for social media marketing of photography services. My thesis was based on an intrinsic case study. Due to a confidentiality clause, the company name and recommendations specific to that company are…