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#instajournalism: The Boundaries of Journalism in the Age of Social Media Influencing

01.10.2019 Education, Research

Tiia Valkonen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke and Dr. Tiina Räisä      Examiner: Nanna Engebretsen Social media has fundamentally transformed the role of journalism in society. Whereas previously journalistic organizations controlled the flow of information to the masses, nowadays virtually everyone with a social media account can produce content on socially, culturally, or politically important topics. Furthermore, a new…

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Influencing millennials: Key components for an effective influencer marketing campaign

06.05.2019 Education, Research

Catharina Cadwallader, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke                Examiner: Dr. Jan Nåls   My MA thesis examines the reasons why millennials (people born between 1981 and 1996) choose to follow influencers, such as video bloggers, and to what extent those influencers impact their followers’ consumption choices. By doing this we can identify key components…

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International Student Ambassadors

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The NURED Project

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Arcada Entrepreneurship

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Kultur och Media / Culture and Media

  • 22.12.2020 Creativity: A Multidisciplinary Systematic Literature Review by Özgür Ak
  • 15.12.2020 Instagram Brand Awareness among fitness minded female millennials. Do values behind the company increase follower base more efficiently than mere advertising? by Polina Kantola
  • 04.11.2020 Mobile journalism in Finnish TV-news broadcasting – The impact on news storytelling

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