influencers

#instajournalism: The Boundaries of Journalism in the Age of Social Media Influencing

01.10.2019 Education, Research

Tiia Valkonen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke and Dr. Tiina Räisä Examiner: Nanna Engebretsen Social media has fundamentally transformed the role of journalism in society. Whereas previously journalistic organizations controlled the flow of information to the masses, nowadays virtually everyone with a social media account can produce content on socially, culturally, or politically important topics. Furthermore, a new…

Influencing millennials: Key components for an effective influencer marketing campaign

06.05.2019 Education, Research

Catharina Cadwallader, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Jan Nåls My MA thesis examines the reasons why millennials (people born between 1981 and 1996) choose to follow influencers, such as video bloggers, and to what extent those influencers impact their followers’ consumption choices. By doing this we can identify key components…