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Influencers

Cartoon Influencers: The Influencer storytelling format as a potential mainstream alternative for animated media by Daniel Farrera

04.06.2021 Alumni, Education, Entrepreneurship

Since the early days of animation, creators have been seeking ways to build bridges between the fictional worlds of animated characters and the real world through interaction with the audience. New technologies and social media allow for narratives which cartoon characters can use to have a multi-platform interaction with broad audiences, and create strong emotional bonds with them as the phenomenon that this research classifies as “Cartoon Influencers”. The goal…

Cartoon Influencers: The Influencer storytelling format as a potential mainstream alternative for animated media by Daniel Farrera

#instajournalism: The Boundaries of Journalism in the Age of Social Media Influencing

01.10.2019 Education, Research

Tiia Valkonen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke and Dr. Tiina Räisä      Examiner: Nanna Engebretsen Social media has fundamentally transformed the role of journalism in society. Whereas previously journalistic organizations controlled the flow of information to the masses, nowadays virtually everyone with a social media account can produce content on socially, culturally, or politically important topics. Furthermore, a new…

#instajournalism: The Boundaries of Journalism in the Age of Social Media Influencing

Influencing millennials: Key components for an effective influencer marketing campaign

06.05.2019 Education, Research

Catharina Cadwallader, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke                Examiner: Dr. Jan Nåls   My MA thesis examines the reasons why millennials (people born between 1981 and 1996) choose to follow influencers, such as video bloggers, and to what extent those influencers impact their followers’ consumption choices. By doing this we can identify key components…

Influencing millennials: Key components for an effective influencer marketing campaign

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