Promoting Destination Brands on Instagram: Lessons from Visit Finland.
Mireia Pavón Jordán, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Tomas Träskman My MA thesis aims to illustrate how Destination Marketing Organizations (DMOs) can use Instagram for destination branding purposes. It focuses on Visit Finland’s Instagram activity in order to explore the different approaches in the use of this social media platform. The thesis is significant for the Master in…
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