digital

Much of the digitalisation debate is related to Universities’ mindsets

01.10.2018 Education, Research

Owen Kelly (D. Phil), Principal lecturer in Online Media, Department of Culture and Media, Arcada UAS Nathalie Hyde-Clarke (PhD), Head of the Department of Culture and Media, Arcada UAS While there is a certain irony about attending a symposium on the digitalisation of education (https://www.helsinki.fi/en/news/teaching-studying/seminar-digitalisation-future-universities-and-society) at one of the world’s leading tertiary institutions and having all information delivered via PowerPoint, it certainly highlights the reality of the struggle traditional…

Can you digitalize?

30.05.2016 Education

Living in a digital society without digital competences is a little bit like trying to manage a driving ship without knowing what you’re doing. You have no control over where you’re going, the speed, how to avoid dangers etc. You just have to follow every arbitrary move the ship takes. Ok, maybe the image’s not watertight, but you should be worried. But how can you introduce people to digital competences,…

Undersökning med Eye Tracking och Smartcart

14.12.2015 Education, Projects, Research, Student Life

Vi, tredje årets marknadsföringsstudenter vid Arcada samlades i början av december vid K-Market Mustapekka i Åggelby för att göra en undersökning med Eye Tracking glasögon och Smartcart. Vårt uppdrag var att analysera processen när kunder köper varor i en matbutik. Undersökningen som vi gör är en del av kursen “Framtidens detaljhandel”, vars målsättning är att ge oss insikt i framtidens detaljhandel ur ett strategiskt och innovativt perspektiv. Undersökningen vi gjorde i…