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Digital Economy: Analyzing the influence of social media marketing and platform-based economy on the food industries in Finland. by Kashi Gauli

08.06.2021 Alumni, Education

The impact of social media marketing and platform-based economies on the Finnish food industry was the focus of my research paper. This issue appealed to me because I’ve worked in the restaurant industry in Finland on several occasions. In the last several years, I’ve noticed a substantial increase in restaurants’ use of social media marketing and platform-based meal delivery services. The vast majority of internet customers utilize social media daily…

Cartoon Influencers: The Influencer storytelling format as a potential mainstream alternative for animated media by Daniel Farrera

04.06.2021 Alumni, Education, Entrepreneurship

Since the early days of animation, creators have been seeking ways to build bridges between the fictional worlds of animated characters and the real world through interaction with the audience. New technologies and social media allow for narratives which cartoon characters can use to have a multi-platform interaction with broad audiences, and create strong emotional bonds with them as the phenomenon that this research classifies as “Cartoon Influencers”. The goal…

Developing meaningful distance learning experiences in the era and post-era of Covid by Samuli Homanen

04.06.2021 Alumni, Education

The study explores the challenges and opportunities that have arisen during Covid as higher education moved to distance learning. This is done by conducting a holistic literature review on the subject. The choice of the thesis topic was natural because I am interested in the development possibilities of technologies related to education. In particular, the numerous technologies of the future, such as virtual reality, augmented reality and have long been…

Followers engagement on Instagram by Julia Asplund

27.05.2021 Alumni, Entrepreneurship, Student Life

Social media is on everybody’s mind nowadays. Social media had a lot of impact on our everyday life, and it has changed, for example, the way we buy products, search for information, or stay in touch with colleagues. Instagram can be seen as one of the effective platforms for marketers to do social media. Instagram is a worldwide photo-sharing platform, with an enormous 1.074 billion users in 2021. Instagram’s huge…

The future and hidden potential of online events By Essi Saarto

19.05.2021 Education, Events, Student Life

Due to the heavy impact of COVID-19 pandemic on the event management industry, I wanted to conduct a research on online events. Prior to 2020, relatively many pessimistic views on online events dominated the scene. While several of those sceptical opinions remain, as the general public have been more and more exposed to the online event experience, they have discovered the positive aspects of attending an event online. Especially with…

2020: The start of a new normal

17.05.2021 Student Life

The year 2020 was a very different year than what we students are used to. It was a year of big changes and new learnings but most of all it was a year of adaptation. With COVID-19 going from an epidemic to a global pandemic, universities and workplaces had to find ways to survive and keep up their services to the best of their abilities. Remote learning became our new…

The Assessment of the Bain Inspirational Leadership model in a Finnish Media Agency. by Franziska Slawinski

03.05.2021 Alumni, Education, Research, Student Life

Because I am working in an international media agency here in Finland, I noticed how important inspirational leadership is since in this fast-paced and ever-changing industry it is easy to lose a creative mindset. Additionally, I became aware of how complex it is to regularly come up with new media goods while feeling inspired.Leadership specialists debate that a perfect leadership style does not exist, but that inspirational and thriving leadership…

Benefits of novel approaches for studying health behaviours

26.04.2021 Research

Jonas Tana, Ph.D., senior lecturer, Department of Healthcare, Arcada UAS, jonas.tana@arcada.fi Pauleen Mannevaara, M.Sc., senior lecturer, Department of Healthcare, Arcada UAS Ira Jeglinsky-Kankainen, Ph.D., principal lecturer, Department of Health and Wellbeing, Arcada UAS Camilla Wikström-Grotell, Ph.D., principal lecturer, Department of Health and Wellbeing, Arcada UAS Introduction The rise of search engines, discussion forums and social media has changed the way people access and engage with health information (Tana, 2019). The…

Developing Communication at eSett Oy. Diana Welander

13.04.2021 Alumni, Student Life

My thesis was a development project for the company I am currently working in and it presented the development of communication in an expert service company operating in the B2B market. The aim of my thesis was to give an overview of the development in addition to keep developing the company’s communications in ever-changing situations. The goal was to help the company, first, to understand the meaning of communications, and…