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The NOBANET e-business course

01.02.2018 Education, Events

Are you interested in e-business, want to learn more about the topic and earn credits? Welcome to the NOBANET e-business course!

As part of the NOBANET project Arcada is developing an e-business course together with the partner institutions from Nordic and Baltic countries. The goal is to provide students with necessary knowledge about basic principles of e-business and to improve practical skills to use online tools and applications.

The course contains 10 topics, 1 ETCS each. Students can take any number of topics they like. The following topics will be available:

  • Introduction of e-business trends and tools
  • Marketing strategies and market analysis
  • Layout, usability and user experience
  • Content and SEO
  • Online payment systems
  • Delivery and distribution options
  • Delivery terms, legal documents, and data security
  • Delivery analytics and KPI’s
  • Test and evaluation
  • Web analytics and reporting

After the successful completion of the course students will have an advanced knowledge and practical skills to implement e-business applications in small and medium size enterprises and organizations, as well as basic understanding of creating a web shop online.

E-learning course materials will be integrated in other courses at Arcada and will be available on the Eliademy platform. The course can also be completed as a self-learning course with support and guidelines provided by the instructors. In addition, e-learning materials can be used for other projects and relevant thesis topics.

Find out more about NOBANET at https://www.nordicbalticnet.info (External link)

For further information about NOBANET e-business course please contact

Mikael Forsström at E-mail: mikael.forsstrom@arcada.fi

Företagsekonomi

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