Are you interested in e-business, want to learn more about the topic and earn credits? Welcome to the NOBANET e-business course!
As part of the NOBANET project Arcada is developing an e-business course together with the partner institutions from Nordic and Baltic countries. The goal is to provide students with necessary knowledge about basic principles of e-business and to improve practical skills to use online tools and applications.
The course contains 10 topics, 1 ETCS each. Students can take any number of topics they like. The following topics will be available:
- Introduction of e-business trends and tools
- Marketing strategies and market analysis
- Layout, usability and user experience
- Content and SEO
- Online payment systems
- Delivery and distribution options
- Delivery terms, legal documents, and data security
- Delivery analytics and KPI’s
- Test and evaluation
- Web analytics and reporting
After the successful completion of the course students will have an advanced knowledge and practical skills to implement e-business applications in small and medium size enterprises and organizations, as well as basic understanding of creating a web shop online.
E-learning course materials will be integrated in other courses at Arcada and will be available on the Eliademy platform. The course can also be completed as a self-learning course with support and guidelines provided by the instructors. In addition, e-learning materials can be used for other projects and relevant thesis topics.
Find out more about NOBANET at https://www.nordicbalticnet.info (External link)
For further information about NOBANET e-business course please contact
Mikael Forsström at E-mail: mikael.forsstrom