The NOBANET e-business course

01.02.2018 Education, Events

Are you interested in e-business, want to learn more about the topic and earn credits? Welcome to the NOBANET e-business course!

As part of the NOBANET project Arcada is developing an e-business course together with the partner institutions from Nordic and Baltic countries. The goal is to provide students with necessary knowledge about basic principles of e-business and to improve practical skills to use online tools and applications.

The course contains 10 topics, 1 ETCS each. Students can take any number of topics they like. The following topics will be available:

Introduction of e-business trends and tools
Marketing strategies and market analysis
Layout, usability and user experience
Content and SEO
Online payment systems
Delivery and distribution options
Delivery terms, legal documents, and data security
Delivery analytics and KPI’s
Test and evaluation
Web analytics and reporting

After the successful completion of the course students will have an advanced knowledge and practical skills to implement e-business applications in small and medium size enterprises and organizations, as well as basic understanding of creating a web shop online.

E-learning course materials will be integrated in other courses at Arcada and will be available on the Eliademy platform. The course can also be completed as a self-learning course with support and guidelines provided by the instructors. In addition, e-learning materials can be used for other projects and relevant thesis topics.

Find out more about NOBANET at https://www.nordicbalticnet.info

For further information about NOBANET e-business course please contact

Mikael Forsström at mikael.forsstrom@arcada.fi