A visit to Paulig

As the days have turned into summer it’s already been a month and a half since the expedition. The work itself, however, still continues. The book is still being written and the filmteam remains occupied with endless amounts of material. Within marketing we’ve been busy finishing up our cooperation with sponsors. Just last week we visited Paulig’s offices in Helsinki delivering a research that we did using Eyetracking.

The research was yet another first for me during this expedition. An eyetracking computer reads the users gaze and can through heatmaps and gazemaps tell you exactly what the user is looking at. It was a great opportunity for me to learn more about eyetracking within marketing and present the work for our sponsor.

A big thank you to Paulig and Santa Maria for providing all the goodies for Expedition Arcada!

Until next time,

Bettina Jansson