The future and hidden potential of online events By Essi Saarto
Due to the heavy impact of COVID-19 pandemic on the event management industry, I wanted to conduct a research on online events. Prior to 2020, relatively many pessimistic views on online events dominated the scene. While several of those sceptical opinions remain, as the general public have been more and more exposed to the online event experience, they have discovered the positive aspects of attending an event online. Especially with…