Sofia Molin Corona, never forget Jag försöker retrospektivt granska det positiva i det absolut hemska – det oförutsägbara och det avtrubbande med coronapandemin som numera – trots skyhöga smittosiffror – inte längre kräver förödande lockdown eller publikrestriktioner. Jag funderar kring tiden med pandemin från perspektivet av en praktiserande scenkonstnär. Varför nu? Även om början på pandemin ju var en tid sen märker jag att det tar tid…
Currently, cryptocurrencies are mainly seen as a digital trading instrument as opposed to a currency or payment method. This holds true particularly in economically stable regions. However, one stakeholder group has the power to greatly influence the future adoption and direction of cryptocurrencies. This blog is based on a master’s thesis in the International Business Management MBA program at Arcada. Cryptocurrencies: a brief explanation Cryptocurrencies are virtual currencies that…
Wiktoria Marszałek China is home to the world’s largest digital society, with 1.02 billion people in the country legally recognised as netizens (Koetse, What’s on Weibo, 2018). For brands from the Rest of the World (RoW), it equals an invaluable resource: hundreds of millions of hyper-adaptive and hyper-adoptive consumers who have lived through unprecedented change and who make their country globally competitive today (Dychtwald, Harvard Business Review, 2021). To…
En snabbt föränderlig verklighet kräver effektiva metoder för att utreda vad som rör sig i konsumenters tankar och vad som gör att de väljer ett alternativ framom ett annat. Det gäller såväl val av produkter såsom val av köpkanaler. Det är ingen lätt utmaning för att det finns många faktorer som inverkar på våra dagliga val. Metoder som kan generera relevant kunskap snabbt och effektivt kan således vara värdefulla. En…
Elisa Arce Simmelink Communication has always been a critical factor that drives the connection between human beings. Throughout the years, modern life has allowed new technical means of communication to emerge. Mass media, with its one-way communication model, had no interaction, but with the rise of web 2.0, it re-humanised communication, and digital communications became crucial in all sectors worldwide. My experience as a content creator in social media since…
Peter Björkroth The popularity of podcasts is growing. A growing number of podcasts, easy access, and constantly available technology for listening, including 4G connection basically anywhere in Finland, all add to ever increasing numbers of listeners. Many podcasts are educational. History, science and social sciences, medicine, media, business and economy, as well as crime, sex, sports and many more, are all represented in the vast variety of themes covered by…
Tanya Fahim We live in a highly visual world surrounded and triggered by visual signs, images and movement every single moment. It is claimed that visual media has become central to living a contemporary life. Due to technological development visual communication products are used more than ever in today’s consumption society. Since I work within the visual field my interest in visual communication and media has grown over the years…
Stories of Compassion and Elevation by Lotta Eronen and Jan Nåls, Arcada UAS A struggling colleague whom you don´t know needs help. Is it okay to give a hug? A distraught husband is visiting his sick wife in a nursing home. Can you offer him a beer? Such questions were raised in a course at Arcada UAS called ‘Compassion at Work’, with students and staff from healthcare, nursing, and media….
Access to data is crucial in our society today. Much of the everyday life of individuals is centred around this access to data, from finding out what kind of weather it will be, what meetings will take place tomorrow, and what heartbeat and step count measures were recorded during the last workout. In the context of everyday life, much of the understanding we are trying to achieve is underpinned by…
Informationssökning är en viktig del av beslutsprocessen då en konsument ämnar köpa en vara. Idag finns det många olika informationskällor tillgängliga men konsumenten har en begränsad kapacitet att behandla information. På basen av en enkätstudie med finska konsumenter analyseras i denna blogg de viktigaste informationskällorna. Introduktion En konsuments beslutsprocess i en köp-situation kan vara mycket komplex. Forskning har identifierat att det finns flera steg för en konsument att komma fram…