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Entrepreneurship

Därför är innovativt entreprenörskapstänk en framgångsfaktor

21.04.2022 Education, Entrepreneurship, Projects

”Vi söker dig med innovationsförmåga och entreprenörskapstänk”. Ungefär så lyder formuleringen av önskade kvaliteter på framtida anställda i flera av dagens arbetsannonser. Det är en tydlig trend att arbetslivet i allt högre grad betonar mjuka färdigheter samt förmågor att driva utveckling och förändring i den komplexa och ombytliga värld vi lever i. Vi vet att flera yrken i framtiden kommer att förändras, men det är svårt att säga hur. År…

Därför är innovativt entreprenörskapstänk en framgångsfaktor
Man pekar på skärm.

The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion, by Anne Liikanen

15.06.2021 Alumni, Entrepreneurship

Expectations for the man and the role of the man have undergone a drastic change in recent decades. Simultaneously the role and influence of the consumer has become increasingly influential as the Internet enabling two-way communication. As well-being has increased, ethical values have been emphasized in terms of consumers behavior adding new kinds of pressure on companies to respond to consumers’ changing behavior. All of these changes together resulted in…

The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion, by Anne Liikanen

Cartoon Influencers: The Influencer storytelling format as a potential mainstream alternative for animated media by Daniel Farrera

04.06.2021 Alumni, Education, Entrepreneurship

Since the early days of animation, creators have been seeking ways to build bridges between the fictional worlds of animated characters and the real world through interaction with the audience. New technologies and social media allow for narratives which cartoon characters can use to have a multi-platform interaction with broad audiences, and create strong emotional bonds with them as the phenomenon that this research classifies as “Cartoon Influencers”. The goal…

Cartoon Influencers: The Influencer storytelling format as a potential mainstream alternative for animated media by Daniel Farrera

Followers engagement on Instagram by Julia Asplund

27.05.2021 Alumni, Entrepreneurship, Student Life

Social media is on everybody’s mind nowadays. Social media had a lot of impact on our everyday life, and it has changed, for example, the way we buy products, search for information, or stay in touch with colleagues. Instagram can be seen as one of the effective platforms for marketers to do social media. Instagram is a worldwide photo-sharing platform, with an enormous 1.074 billion users in 2021. Instagram’s huge…

Followers engagement on Instagram by Julia Asplund

Instagram Brand Awareness among fitness minded female millennials. Do values behind the company increase follower base more efficiently than mere advertising? by Polina Kantola

15.12.2020 Education, Entrepreneurship

The subject of my research was consumer brand awareness on Instagram – fitness industry and millennials. I chose this subject as I am a runner myself and I have seen many fitness companies trying to catch the attention of followers. I started to wonder how they make them aware of what their brand stands for, and how they differentiate themselves on the market. I was also interested how it affects…

Instagram Brand Awareness among fitness minded female millennials. Do values behind the company increase follower base more efficiently than mere advertising? by Polina Kantola
Fitness

Strategy Workshop – Paul D. Savage

23.04.2019 Cooperation, Education, Entrepreneurship, Projects

Paul D. Savage was our guest speaker for strategy workshop that took place here in Arcada building in our very own eye tracking room. Although young in age, Paul had been in many countries, done great many things and experienced a lot in his life. This also came out in his presentation as Paul was sharing his insights to things like entrepreneurial mindset, self-motivation, 5 levels of recognition, personal plan…

Strategy Workshop – Paul D. Savage

Tieto visit- An emphatic building for activity based working style

16.04.2019 Education, Entrepreneurship, Projects

Well now, this was our third company visit, to Tieto to see and experience their emphatic building. I have quite a mixed feeling about this. The space is fantastic, and they have such a great views to the bay of Keilalahti! Tieto is a Finnish company developing software for various fields of industries. They are aiming for data-driven societies and to have smarter society (Tieto, 2019). We first got a…

Tieto visit- An emphatic building for activity based working style

Company visit – Coptersafety

04.04.2019 Education, Entrepreneurship, Projects

Our journey to search for developing a new learn concept has started. Our second company visit was to a place that is one step ahead of reality: Coptersafety – a flight training center that uses simulators based on real operating environments. Helicopter pilots from all over the world come to this unique base to learn to overcome different challenging situations, which makes a perfect destination to our journey. The company…

Company visit – Coptersafety

“Creating work-life skills in an entrepreneurial environment” – course experience

03.04.2019 Cooperation, Entrepreneurship, Projects, Student Life

New experiences, lifelong learning and continuous development are the things that I cannot imagine my life without. I am constantly looking for opportunities to become a better version of myself, acquire new and develop existing soft skills. I could talk forever about the importance of employability/ soft/ transferable/ global/ 21st century/etc. skills, but what I know is that without them – I couldn’t achieve many things… Thus, when a new…

“Creating work-life skills in an entrepreneurial environment” – course experience

A New Innovation Strategy for the 21st-Century Workplace

28.03.2019 Education, Entrepreneurship, Projects

A few years back I picked up a copy of ‘The Lean Start-up‘, a best-selling book by Eric Ries. At the time, the lean movement had already gone viral. Lean start-ups were, and still are, practicing something called agile development, which originated in the software industry. Agile development was revolutionary as it worked hand-in-hand with the customer. Unlike typical lengthy product development cycles that made assumptions or educated guesses about…

A New Innovation Strategy for the 21st-Century Workplace
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