Alumni

Digital Economy: Analyzing the influence of social media marketing and platform-based economy on the food industries in Finland. by Kashi Gauli

08.06.2021 Alumni, Education

The impact of social media marketing and platform-based economies on the Finnish food industry was the focus of my research paper. This issue appealed to me because I’ve worked in the restaurant industry in Finland on several occasions. In the last several years, I’ve noticed a substantial increase in restaurants’ use of social media marketing and platform-based meal delivery services. The vast majority of internet customers utilize social media daily…

Cartoon Influencers: The Influencer storytelling format as a potential mainstream alternative for animated media by Daniel Farrera

04.06.2021 Alumni, Education, Entrepreneurship

Since the early days of animation, creators have been seeking ways to build bridges between the fictional worlds of animated characters and the real world through interaction with the audience. New technologies and social media allow for narratives which cartoon characters can use to have a multi-platform interaction with broad audiences, and create strong emotional bonds with them as the phenomenon that this research classifies as “Cartoon Influencers”. The goal…

Developing meaningful distance learning experiences in the era and post-era of Covid by Samuli Homanen

04.06.2021 Alumni, Education

The study explores the challenges and opportunities that have arisen during Covid as higher education moved to distance learning. This is done by conducting a holistic literature review on the subject. The choice of the thesis topic was natural because I am interested in the development possibilities of technologies related to education. In particular, the numerous technologies of the future, such as virtual reality, augmented reality and have long been…

Followers engagement on Instagram by Julia Asplund

27.05.2021 Alumni, Entrepreneurship, Student Life

Social media is on everybody’s mind nowadays. Social media had a lot of impact on our everyday life, and it has changed, for example, the way we buy products, search for information, or stay in touch with colleagues. Instagram can be seen as one of the effective platforms for marketers to do social media. Instagram is a worldwide photo-sharing platform, with an enormous 1.074 billion users in 2021. Instagram’s huge…

The Assessment of the Bain Inspirational Leadership model in a Finnish Media Agency. by Franziska Slawinski

03.05.2021 Alumni, Education, Research, Student Life

Because I am working in an international media agency here in Finland, I noticed how important inspirational leadership is since in this fast-paced and ever-changing industry it is easy to lose a creative mindset. Additionally, I became aware of how complex it is to regularly come up with new media goods while feeling inspired.Leadership specialists debate that a perfect leadership style does not exist, but that inspirational and thriving leadership…

Developing Communication at eSett Oy. Diana Welander

13.04.2021 Alumni, Student Life

My thesis was a development project for the company I am currently working in and it presented the development of communication in an expert service company operating in the B2B market. The aim of my thesis was to give an overview of the development in addition to keep developing the company’s communications in ever-changing situations. The goal was to help the company, first, to understand the meaning of communications, and…

My Master’s Journey

19.01.2021 Alumni, Education, Student Life

Written by Esther Saraste, International Business Management alumna of 2020 Esther Saraste Early in 2017 after a long study break having completed my bachelor studies 21 years earlier in 1998 in the UK, I felt that it was time to continue my studies. I looked at what was on offer and I found Arcada offered a master’s course that ignited an interest in me. After applying and going to the…

Creativity: A Multidisciplinary Systematic Literature Review by Özgür Ak

22.12.2020 Alumni, Education, Research

Creativity and highly creative, influential people have been the focus of philosophers, thinkers, and scholars for thousands of years. Creativity is the first stage of innovation and the essence of the cultural industries. Through a systematic literature review, this study aimed at bringing together various understandings and conceptualizations of the creativity phenomenon from several disciplines to address two gaps: one in cultural industries studies and one in creativity studies in…

Alumnporträttet: Språkkunskaper och utbytesstudier ledde till Alex Reinikkas nordiska jobb

09.10.2020 Alumni

Den här texten är en del av Arcadas alumnvecka 2020. In en serie personporträtt på våra sociala medier lyfter vi fram några av våra fantastiska Arcadaalumner, deras karriärer och insikter. Alex Reinikka studerade företagsekonomi vid Arcada och tog sin examen 2013. I dag arbetar han som Senior Business Support Specialist på DSV i Norge. Det här är Alex berättelse om karriären och studierna: ”Mitt huvudsakliga ansvarsområde är att utveckla en…