In a whirlwind of change, and a sea of possibilities, contributors to the Culture and Media blog explore and make meaning of our dynamic field. Read about the latest trends, events and academic arguments that are shaping and reshaping our world in ways that encourage us to reflect and debate on what has past and what has yet to come.
Eeva Jäntti, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Owen Kelly Examiner: Dr. Jan Nåls How often do you hear someone using the word ‘immersion’ or saying that something is ‘immersive’? The term is widely used in everyday language and professional discussion, as well as in the academic literature. However, many times it is not clearly defined. Research of…
Read moreKatia Shklyar, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Elisabeth Öhman Examiner: Dr. Jan Nåls Most people underestimate the value of bodily movement in their personal creative process. It is not a surprise since the concept of Cartesian split has been dominating in philosophical and scientific thought throughout the centuries: “I think therefore I am”. Body has been objectified and disfavoured…
Read moreRufina Kulbaeva, Online Media Student, BA (Mediekultur), Department for Culture and Media, Arcada UAS Course: Mobile Design Lecturer: Mirko Ahonen Extended reality (XR) is an exciting industry that grows rapidly. In 2016, the market size of XR was $6.1 billion and it’s expected to be $215 billion by 2021. It isn’t only increasing in the gaming and entertainment industry. It’s in demand in industries such as training and education,…
Read moreBirute Birgelyte, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Tomas Träskman Examiner: Dr. Mats Nylund In a dynamic business environment, all relevant knowledge can rarely be found in-house. As Felin et al. (2017: 123–124) observe, “[…] the locus of knowledge and innovation increasingly is the network rather than the firm.” Consequently, firms need to think how to utilize knowledge that resides…
Read moreVille Multanen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Owen Kelly My master’s thesis identified methods suitable for use by government security and public safety organisations in order to improve YouTube content so as to increase public interest and engagement. This was done through a literature review by exploring insights and best practices used by marketing, advertising…
Read moreCatharina Cadwallader, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Jan Nåls My MA thesis examines the reasons why millennials (people born between 1981 and 1996) choose to follow influencers, such as video bloggers, and to what extent those influencers impact their followers’ consumption choices. By doing this we can identify key components…
Read moreNiclas Hallgren, Technical Operations Manager, Institutionen för Kultur och Media, Arcada UAS I have been lucky to be able to attend the NAB conference and show for over 10 years – and I am constantly struck by how much the industry is changing, especially now. It is amazing how much you learn in a few days and how we can use those trends to benefit our education in…
Read moreMireia Pavón Jordán, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Tomas Träskman My MA thesis aims to illustrate how Destination Marketing Organizations (DMOs) can use Instagram for destination branding purposes. It focuses on Visit Finland’s Instagram activity in order to explore the different approaches in the use of this social media platform. The thesis is significant for the Master in…
Read moreKauko Lindfors, Lektor i ljud och klipp, Institutionen för Kultur och Media, Arcada UAS Muistan hyvin ensimmäisen vierailuni Tampereen lyhytelokuvajuhlilla. Vuosi oli 1988 ja tuolloin Taideteollisen Korkeakoulun Elokuvataiteen laitoksella oli oma näytös elokuvateatteri Hällässä. Näytöksessä esitettiin opiskelujen ensimmäisen vuoden elokuvia: syksyllä kuvattu yhdessä tehty episodielokuva Cafe Incognito ja kaikkien ensimmäisen vuoden opiskelijoiden kolmeminuuttiset. Kolmeminuuttiset olivat nimensä mukaan kolme minuuttia pitkiä fiktioelokuvia, jotka jokainen opiskelija teki ensimmäisen kevään aikana –…
Read moreLudvig Nylund, Studio Engineer (with Warehouse responsibility), Department of Culture and Media, Arcada UAS The NAMM Show, annually held in the Convention Center in Anaheim, California, is often described as the “the world’s largest trade-only event for the music products, pro audio and event tech industry”. The event, which spans over four days, combines trade show, lectures, panel discussions and concerts. With an attendance of over 100,000 (a record…
Read more