In a whirlwind of change, and a sea of possibilities, contributors to the Culture and Media blog explore and make meaning of our dynamic field. Read about the latest trends, events and academic arguments that are shaping and reshaping our world in ways that encourage us to reflect and debate on what has past and what has yet to come.
Jonna Seilonen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Owen Kelly My master thesis is based on website service development. It analyses how a change strategy may be managed for a website based on user preferences and recommendations. The aim of the study is to provide recommendations as to how a change strategy may…
Read moreXuan Nguyen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: John Grönvall Examiner: Dr. Mats Nylund Have you ever watched a video online without listening to its music? The music of videos directly affects our emotional and cognitive levels: it helps us become more excited; and increases our ability to absorb information. Music also helps to develop linguistic skills by sharpening them through various…
Read moreAnn-Sofi Berger, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Tiina Räisä Examiner: Dr. Mats Nylund My MA Thesis investigated the prevalent ideals among journalists within the Swedish-language media in Finland. It also inquired about their working conditions and expectations for the future. I personally find this topic very interesting since I work as a journalist myself, and there is very little discussion…
Read moreEeva Jäntti, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Owen Kelly Examiner: Dr. Jan Nåls How often do you hear someone using the word ‘immersion’ or saying that something is ‘immersive’? The term is widely used in everyday language and professional discussion, as well as in the academic literature. However, many times it is not clearly defined. Research of…
Read moreKatia Shklyar, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Elisabeth Öhman Examiner: Dr. Jan Nåls Most people underestimate the value of bodily movement in their personal creative process. It is not a surprise since the concept of Cartesian split has been dominating in philosophical and scientific thought throughout the centuries: “I think therefore I am”. Body has been objectified and disfavoured…
Read moreRufina Kulbaeva, Online Media Student, BA (Mediekultur), Department for Culture and Media, Arcada UAS Course: Mobile Design Lecturer: Mirko Ahonen Extended reality (XR) is an exciting industry that grows rapidly. In 2016, the market size of XR was $6.1 billion and it’s expected to be $215 billion by 2021. It isn’t only increasing in the gaming and entertainment industry. It’s in demand in industries such as training and education,…
Read moreBirute Birgelyte, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Tomas Träskman Examiner: Dr. Mats Nylund In a dynamic business environment, all relevant knowledge can rarely be found in-house. As Felin et al. (2017: 123–124) observe, “[…] the locus of knowledge and innovation increasingly is the network rather than the firm.” Consequently, firms need to think how to utilize knowledge that resides…
Read moreVille Multanen, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Owen Kelly My master’s thesis identified methods suitable for use by government security and public safety organisations in order to improve YouTube content so as to increase public interest and engagement. This was done through a literature review by exploring insights and best practices used by marketing, advertising…
Read moreCatharina Cadwallader, Media Management MA student, Department of Culture and Media, Arcada UAS Supervisor: Dr. Nathalie Hyde-Clarke Examiner: Dr. Jan Nåls My MA thesis examines the reasons why millennials (people born between 1981 and 1996) choose to follow influencers, such as video bloggers, and to what extent those influencers impact their followers’ consumption choices. By doing this we can identify key components…
Read moreNiclas Hallgren, Technical Operations Manager, Institutionen för Kultur och Media, Arcada UAS I have been lucky to be able to attend the NAB conference and show for over 10 years – and I am constantly struck by how much the industry is changing, especially now. It is amazing how much you learn in a few days and how we can use those trends to benefit our education in…
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