In a whirlwind of change, and a sea of possibilities, contributors to the Culture and Media blog explore and make meaning of our dynamic field. Read about the latest trends, events and academic arguments that are shaping and reshaping our world in ways that encourage us to reflect and debate on what has past and what has yet to come.
Creativity and highly creative, influential people have been the focus of philosophers, thinkers, and scholars for thousands of years. Creativity is the first stage of innovation and the essence of the cultural industries. Through a systematic literature review, this study aimed at bringing together various understandings and conceptualizations of the creativity phenomenon from several disciplines to address two gaps: one in cultural industries studies and one in creativity studies in…
Read moreThe subject of my research was consumer brand awareness on Instagram – fitness industry and millennials. I chose this subject as I am a runner myself and I have seen many fitness companies trying to catch the attention of followers. I started to wonder how they make them aware of what their brand stands for, and how they differentiate themselves on the market. I was also interested how it affects…
Read morePirkka Maksimainen, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Dr. Matteo Stocchetti Examiner: Dr. Mats Nylund A few years ago, MTV started to replace their typical imagery in news stories with video clips. They also launched their first 24/7 web-based news channel, MTV Uutiset Live, in February 2019. These actions have immensely increased the need for video footage. Since reactivity and costs are essential elements…
Read moreby dr. Michael von Boguslawski I completed a university management study programme at Tampere University during 2018-2019. Below, I would like to share some of the insights that the program offered. Universities have their own characteristics, compared for example to the private sector, which need to be taken into consideration in their management. For example, academic autonomy needs to be nurtured while the university simultaneously needs to be successful in…
Read moreKauko Lindfors, Lektor i ljud och klipp, Institutionen för Kultur och Media, Arcada UAS Hyppäsin Tampereen junaan. Se oli aivan täysi. Vieressäni istui mies, joka niiskutti. Olin kuullut huolestuttavia uutisia jostain koronaviruksesta, joka oli tehnyt tuhojaan Kiinassa. Minua huolestutti hiukan. Mutta vain hiukan. Luin junassa netistä uusimpia uutisia Tampereen elokuvajuhlista. Ja suunnittelin listaa elokuvista, joita haluaisin nähdä. Tampereen elokuvajuhlilla on ollut monta nimeä. Jossain vaiheessa nimenä oli Tampereen lyhytelokuvafestivaali,…
Read moreMilla Åman Kyyrö, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Tomas Träskman Examiner: Dr Nathalie Hyde-Clarke New technologies are invented, designed and experimented by start-ups and RDI (research, development and innovation) projects. Once the products are ready to be tested, the projects’ managers need to disseminate information to reach the public. Introducing new technologies to the public requires media presence; hence the industry must evolve…
Read moreKauko Lindfors, Lektor i ljud och klipp, Institutionen för Kultur och Media, Arcada UAS Kauan sitten meillä Suomessa oli vielä elokuvafestivaali, jonka nimi oli Kettupäivät. Suostuin aikanaan tuon festivaalin esiraatiin – siis valitsemaan lyhytelokuvia ja dokumenttielokuvia, jotka pääsisivät varsinaisille festivaaleille. En ollut yksin. Meitä oli esiraadissa muutamia ihmisiä. Katsoimme ehdokkaat omilla tahoillamme ja annoimme pisteitä paperiseen listaan. Siinä minä istun olohuoneessani. Lattialla on pari isoa pahvilaatikkoa, jotka ovat täynnä…
Read moreJutta Törnqvist, Lecturer in Online Media, Department of Culture and Media, Arcada UAS This text reflects on the feedback of the ‘content packaging’ experience in the course UX & UI that I blogged about earlier while in the planning stage. Students were required to give their feedback based on the path they had selected at the start of the course. Interestingly, the results show no big surprises in terms…
Read moreShiva Heidari, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Dr Mats Nylund Examiner: Dr Nathalie Hyde-Clarke My MA thesis examines the use of social media in marketing, more specifically how Instagram is utilised for social media marketing of photography services. My thesis was based on an intrinsic case study. Due to a confidentiality clause, the company name and recommendations specific to that company are…
Read moreTore Ståhl, Educational Researcher, Department of Culture and Media, Arcada UAS Two recent blogs by Owen Kelly (2019, 2020) inspired me to some unsystematic reflections, firstly from a general educational perspective, and secondly in the light of my own research regarding so-called epistemic beliefs. Learning by doing or parroting The first experiences described by Kelly invite me to reflect about various areas within both educational practice and educational theory….
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