In a whirlwind of change, and a sea of possibilities, contributors to the Culture and Media blog explore and make meaning of our dynamic field. Read about the latest trends, events and academic arguments that are shaping and reshaping our world in ways that encourage us to reflect and debate on what has past and what has yet to come.
Expectations for the man and the role of the man have undergone a drastic change in recent decades. Simultaneously the role and influence of the consumer has become increasingly influential as the Internet enabling two-way communication. As well-being has increased, ethical values have been emphasized in terms of consumers behavior adding new kinds of pressure on companies to respond to consumers’ changing behavior. All of these changes together resulted in…
Read moreThe impact of social media marketing and platform-based economies on the Finnish food industry was the focus of my research paper. This issue appealed to me because I’ve worked in the restaurant industry in Finland on several occasions. In the last several years, I’ve noticed a substantial increase in restaurants’ use of social media marketing and platform-based meal delivery services. The vast majority of internet customers utilize social media daily…
Read moreSince the early days of animation, creators have been seeking ways to build bridges between the fictional worlds of animated characters and the real world through interaction with the audience. New technologies and social media allow for narratives which cartoon characters can use to have a multi-platform interaction with broad audiences, and create strong emotional bonds with them as the phenomenon that this research classifies as “Cartoon Influencers”. The goal…
Read moreThe study explores the challenges and opportunities that have arisen during Covid as higher education moved to distance learning. This is done by conducting a holistic literature review on the subject. The choice of the thesis topic was natural because I am interested in the development possibilities of technologies related to education. In particular, the numerous technologies of the future, such as virtual reality, augmented reality and have long been…
Read moreSocial media is on everybody’s mind nowadays. Social media had a lot of impact on our everyday life, and it has changed, for example, the way we buy products, search for information, or stay in touch with colleagues. Instagram can be seen as one of the effective platforms for marketers to do social media. Instagram is a worldwide photo-sharing platform, with an enormous 1.074 billion users in 2021. Instagram’s huge…
Read moreDue to the heavy impact of COVID-19 pandemic on the event management industry, I wanted to conduct a research on online events. Prior to 2020, relatively many pessimistic views on online events dominated the scene. While several of those sceptical opinions remain, as the general public have been more and more exposed to the online event experience, they have discovered the positive aspects of attending an event online. Especially with…
Read moreBecause I am working in an international media agency here in Finland, I noticed how important inspirational leadership is since in this fast-paced and ever-changing industry it is easy to lose a creative mindset. Additionally, I became aware of how complex it is to regularly come up with new media goods while feeling inspired.Leadership specialists debate that a perfect leadership style does not exist, but that inspirational and thriving leadership…
Read moreMy thesis was a development project for the company I am currently working in and it presented the development of communication in an expert service company operating in the B2B market. The aim of my thesis was to give an overview of the development in addition to keep developing the company’s communications in ever-changing situations. The goal was to help the company, first, to understand the meaning of communications, and…
Read moreCreativity and highly creative, influential people have been the focus of philosophers, thinkers, and scholars for thousands of years. Creativity is the first stage of innovation and the essence of the cultural industries. Through a systematic literature review, this study aimed at bringing together various understandings and conceptualizations of the creativity phenomenon from several disciplines to address two gaps: one in cultural industries studies and one in creativity studies in…
Read moreThe subject of my research was consumer brand awareness on Instagram – fitness industry and millennials. I chose this subject as I am a runner myself and I have seen many fitness companies trying to catch the attention of followers. I started to wonder how they make them aware of what their brand stands for, and how they differentiate themselves on the market. I was also interested how it affects…
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