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Kultur och Media / Culture and Media

In a whirlwind of change, and a sea of possibilities, contributors to the Culture and Media blog explore and make meaning of our dynamic field. Read about the latest trends, events and academic arguments that are shaping and reshaping our world in ways that encourage us to reflect and debate on what has past and what has yet to come.

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Creativity: A Multidisciplinary Systematic Literature Review by Özgür Ak

22.12.2020 Alumni, Education, Research

Creativity and highly creative, influential people have been the focus of philosophers, thinkers, and scholars for thousands of years. Creativity is the first stage of innovation and the essence of the cultural industries. Through a systematic literature review, this study aimed at bringing together various understandings and conceptualizations of the creativity phenomenon from several disciplines to address two gaps: one in cultural industries studies and one in creativity studies in…

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Instagram Brand Awareness among fitness minded female millennials. Do values behind the company increase follower base more efficiently than mere advertising? by Polina Kantola

15.12.2020 Education, Entrepreneurship

The subject of my research was consumer brand awareness on Instagram – fitness industry and millennials. I chose this subject as I am a runner myself and I have seen many fitness companies trying to catch the attention of followers. I started to wonder how they make them aware of what their brand stands for, and how they differentiate themselves on the market. I was also interested how it affects…

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Fitness

Mobile journalism in Finnish TV-news broadcasting – The impact on news storytelling

04.11.2020 Education, Research, Student Life

Pirkka Maksimainen, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Dr. Matteo Stocchetti Examiner: Dr. Mats Nylund A few years ago, MTV started to replace their typical imagery in news stories with video clips. They also launched their first 24/7 web-based news channel, MTV Uutiset Live, in February 2019. These actions have immensely increased the need for video footage. Since reactivity and costs are essential elements…

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University management through the lens of research – Reflections on management studies at Tampere University.

28.10.2020 Education, Research

by dr. Michael von Boguslawski I completed a university management study programme at Tampere University during 2018-2019. Below, I would like to share some of the insights that the program offered. Universities have their own characteristics, compared for example to the private sector, which need to be taken into consideration in their management. For example, academic autonomy needs to be nurtured while the university simultaneously needs to be successful in…

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Tampereen elokuvajuhlat 04.03.-08.03.2020

25.05.2020 Education, Events

Kauko Lindfors, Lektor i ljud och klipp, Institutionen för Kultur och Media, Arcada UAS   Hyppäsin Tampereen junaan. Se oli aivan täysi. Vieressäni istui mies, joka niiskutti. Olin kuullut huolestuttavia uutisia jostain koronaviruksesta, joka oli tehnyt tuhojaan Kiinassa. Minua huolestutti hiukan. Mutta vain hiukan. Luin junassa netistä uusimpia uutisia Tampereen elokuvajuhlista. Ja suunnittelin listaa elokuvista, joita haluaisin nähdä. Tampereen elokuvajuhlilla on ollut monta nimeä. Jossain vaiheessa nimenä oli Tampereen lyhytelokuvafestivaali,…

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New Tech Project Managers’ Media Relations Improve through Transparency

03.04.2020 Education, Research

Milla Åman Kyyrö, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Tomas Träskman     Examiner: Dr Nathalie Hyde-Clarke   New technologies are invented, designed and experimented by start-ups and RDI (research, development and innovation) projects. Once the products are ready to be tested, the projects’ managers need to disseminate information to reach the public. Introducing new technologies to the public requires media presence; hence the industry must evolve…

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Valintoja tekemässä

27.03.2020 Student Life

Kauko Lindfors, Lektor i ljud och klipp, Institutionen för Kultur och Media, Arcada UAS   Kauan sitten meillä Suomessa oli vielä elokuvafestivaali, jonka nimi oli Kettupäivät. Suostuin aikanaan tuon festivaalin esiraatiin – siis valitsemaan lyhytelokuvia ja dokumenttielokuvia, jotka pääsisivät varsinaisille festivaaleille. En ollut yksin. Meitä oli esiraadissa muutamia ihmisiä. Katsoimme ehdokkaat omilla tahoillamme ja annoimme pisteitä paperiseen listaan. Siinä minä istun olohuoneessani. Lattialla on pari isoa pahvilaatikkoa, jotka ovat täynnä…

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The Harvest: Feedback from the ‘Content Packaging’ Experience

06.03.2020 Education, Research

Jutta Törnqvist, Lecturer in Online Media, Department of Culture and Media, Arcada UAS   This text reflects on the feedback of the ‘content packaging’ experience in the course UX & UI that I blogged about earlier while in the planning stage. Students were required to give their feedback based on the path they had selected at the start of the course. Interestingly, the results show no big surprises in terms…

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Social media marketing on Instagram – Case study.

07.02.2020 Education, Research

Shiva Heidari, Media Management MA student, department of Culture and Media, Arcada UAS Supervisor: Dr Mats Nylund     Examiner: Dr Nathalie Hyde-Clarke   My MA thesis examines the use of social media in marketing, more specifically how Instagram is utilised for social media marketing of photography services. My thesis was based on an intrinsic case study. Due to a confidentiality clause, the company name and recommendations specific to that company are…

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Rote learning and epistemic beliefs

23.01.2020 Education, Research

Tore Ståhl, Educational Researcher, Department of Culture and Media, Arcada UAS   Two recent blogs by Owen Kelly (2019, 2020) inspired me to some unsystematic reflections, firstly from a general educational perspective, and secondly in the light of my own research regarding so-called epistemic beliefs. Learning by doing or parroting The first experiences described by Kelly invite me to reflect about various areas within both educational practice and educational theory….

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International Student Ambassadors

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The NURED Project

  • 28.02.2020 Ending the NURED Project: final products, and final thoughts.
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Kultur och Media / Culture and Media

  • 22.12.2020 Creativity: A Multidisciplinary Systematic Literature Review by Özgür Ak
  • 15.12.2020 Instagram Brand Awareness among fitness minded female millennials. Do values behind the company increase follower base more efficiently than mere advertising? by Polina Kantola
  • 04.11.2020 Mobile journalism in Finnish TV-news broadcasting – The impact on news storytelling

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